All professional online marketers know how important it is to use long-tail keywords. This is because they know that if you want to make money online, you need to target online buyers, not surfers. And now with over 70% of organic searches using long-tail keywords, it’s more important than ever to make sure you’re using the right ones.
You see, long-tail keywords are much more specific and therefore are more targeted to the right buyers. And that’s who you want to target, buyers not searchers. And buyers are more keywords-specific about what they’re looking for.
So you need to find long-tail keywords that are:
- 3+ words
- low competition
- low search
This means that you need three or more words that have low competition from the other advertisers and low search for you, which means not as many people are searching for that exact term.
This will give you a more targeted audience, and with less competition it will help you to get your search results on the first page Google.
As an example, if you want to target buyers for the word “Shoes” this word has an extremely high search for volume.
“Converse shoes” has a medium volume.
“Women’s converse shoes” has a low volume.
“Women’s white converse shoes” is most targeted to buyers looking for this specific product.
It also connects with the right customers who are closer to the point of purchase.
And thanks to Siri and voice home Hubs, more people are searching for long-tail keywords. But the question is, how do you find long-tail keywords?
One quick and easy way is to look at competing websites for the product you’re selling and see what keywords they’re using. You can do this by right-clicking on a blank part of their webpage and from the dropdown box that appears on your computer, choose “show page source” and then use the search box in the window that opens, to search for the word “keywords.” Or if you’re good at keyword research, you should be able to read their on-page content and pick out the keywords and key phrases that they’re targeting as well as the relevant words in their content, so that you can hone in on their specificity.
Or use long-tail keyword software for better and quicker results every time. Some people are loathed to buy software to help them in their online business, but it all depends on how often you need to use it or how serious you are about your business.
Either way, you need to find the correct long-tail keywords for your own online marketing to attract buyers who are close to the point of purchase so that they buy from you and not from one of your competitors.